One of the more hotly debated topics swooning around cyberspace is the reliability and veracity of information. For instance, a common concern voiced by critics decries ease with which one can post a webpage. In other words, any old person can create a homepage; and, more germane to the debate, that person can fill said page with information both supported and unsubstantiated, ad hoc. So, when it comes to an online new car review published by a “consumer-based” website, how much stock should we place in the information evinced? How reliable and true are the stated facts?
Of course I have absolutely no idea as to how to answer those questions, but I can say this: Generally, it seems that review based sites thrive off of consumer submitted reports on purchases—meaning that, while I’d hesitate to take a new car review as the final word, it’s probably a reliable and truthful, individual recount of a newly-purchased automobile. The trick, in my humble opinion, is to scratch out the specifics, but glean the general impression. In other words, do not pay an overwhelming amount of attention on specific detractions or benefits (my Toyota Corolla’s water pump blew in the first six months, and other such complaints), but rather listen closely for an overall impression.
Having people, en masse, sing the praises of a certain make and model, is probably a good indication as to the reliability of that brand and, specifically, that new car. However, consumers understandably get the tingling sensation of conspiracy when a website posts solely glowing reviews—be sure to scour for multiple new car review sites before deciding upon the public’s general reaction. In fact, prospective buyers skeptical of certain criticisms or praises can, sometimes, directly e-mail the review submitter to petition for more in-depth analysis. Not a bad idea at all, if you ask me.
The Internet’s main goal, for better or worse, is to create a fountain of information (whether supported or not) for readers to sift and sort through. This is a valuable procedure, and allows potential automobile buyers a glimpse into the opinions of current owners. Can this information let you down? Of course it can. But, so can the referral of a neighbor. Purchasing a vehicle is a tricky and risky business—and giving advice (trust me on this) is just as complicated, nuanced, and unnerving. Neighbors, friends, and other consumers do not want to steer you in the wrong direction. And, if you can establish that the submitters on a new car review site are actual satisfied or dissatisfied customers and not corporate created shills, chances are you can take their advice as being sincere and honest.
Due to the vast sums and tonnage of information available through the Internet, be sure that you’re not simply settling for the first site relevant to your search. Comb around; and find differing opinions, and good, no-nonsense reviewing. Trust me: It’s out there, somewhere—the trick is just where to find it. And, the only hint I can give you is: far away from me.
By Jean-Pierre Lacrampe